Monday, September 27, 2010

Personal Branding - Tips

By Rory Singh

In every industry, business is built on relationships. Personal branding is very important because people will first buy you, then from you. Here are some tips to get you started:

Here are 7 Tips for Personal Branding:

1. Your Name:

People will first see your name before an opportunity to meet you is established. If you are involved in business and have your own website, make sure to have your full name at the top of the page clearly. Make sure to use your full name not just the short version. Let's say your name is Bill Beatty. Make sure to display your full name as William Beatty. The full version of your name looks and sounds more reliable and professional. Be sure to use it as an advantage.

2. Professional Pictures:

Pictures give people the more personal touch. Your picture is what will give people a first impression of you. Make sure too choose pictures that will give you leverage and open the door to establishing a relationship. Take tons of pictures and choose the best of the best.

3. Include your Name in the Domain:

If you have your own website, you can include your name in the domain. So your website would be called: YourName.com. You are scoring points with people even before they get into your website.

4. The Look and Feel of Your Website:

Your website is what people first see before they meet you, so it is very important to display the type of theme that you are trying to send out. Let's say you are in a Real Estate business. Your website may need to look more professional with professional pictures of you. Your website theme should then also look professional. Now if you are in a home based business, you may want to come across with the more casual and relaxed approach. For home business websites, casual / business clothing usually works the best. It gives people the less formal look but at the same time still gives the hint of professionalism. Be sure to use colors schemes, templates and buttons that match the type of feeling that you are trying to portray.

5. Video:

If you are confident enough, then use some video on your websites. Video converts higher when done right. At first, you may feel awkward but with practice you will get better and start looking and feeling more confident. People will definitely get a feel of what you have to offer. Just remember to be yourself.

6. Audio:

Audio is the next best thing to video. You can add audio to your site if you are not comfortable doing videos or you can add both. Audio can allow you to get your message across confidently without having to worry about what you look like. For some people, audio performs better than video.

7. Believe in Yourself:

If you are new to a particular industry, do not concern yourself about being inexperienced. Use strong points from other aspects in your life and add that energy to your present business. The more you believe in yourself, the more people will believe in you. When you are confident, everything just flows into your life effortlessly.

JOB, JOBS, EMPLOYMENT

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