A blog is an obvious way to showcase your new articles, posts and videos. But it can also be used as a reporting tool for developing story ideas and gathering information. Here's how:
1. Read the Comments: Start the process by seeing what your readers think of the news reports you're posting. Are you covering the issues they're interested in? Are you missing something?
2. Establish a Dialog: Get a conversation going on your blog about what your readers want. Actively seek out their opinions about what stories you should be covering in your community.
3. Develop Story Ideas: From the blog comments and conversations, develop solid story ideas that you can pursue. As you begin your reporting, get your readers' input on what angle or approach you might take on a particular story.
4. Find Sources: Use your blog to find people you can interview for your news stories, posts or videos. Remember, sources are usually a combination of experts and average folks.
For example, let's say a developer wants to build a new mall in your community but environmentalists worry it will damage a local wildlife habitat. You can interview an expert on the subject - an environmentalist - as well as local residents who live in the area. So put out the word on your blog that you want to interview people about the mall proposal.
5. Get More Feedback: After posting your report on your blog, get more feedback from your readers. Did your story cover all the bases? Are there more angles still to be covered? Is there a followup story that can be done? Ask your readers these questions, then use their thoughts to come up with still more story ideas.
JOB, JOBS, CAREER
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